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L'Oreal Vive Pro Color Vive Shampoo for Color Treated Hair That's Normal 13oz. (Packaging/Label may Vary) Anti-oxidant technology. Expert care for beautiful hair. Keeps color truer, longer. Before Using Color Vive Shampoo: Colored hair is more likely to fade and become dry from exposure to the elements. After Using Color Vive Shampoo: Color Vive for color treated hair that's regular seals the cuticle to lock in color vibrancy and keep hair healthy. Color Vive for color treated hair that's regular shampoo and conditioner with breakthrough anti-oxidant technology and 2 UV filter keeps color truer longer: Gently cleanses without stripping, fading or dulling color; Fights free radicals to help protect color; Seals in color vibrancy; Protects colors richness.